Senior B2B Marketing Manager
10+ years driving demand generation, integrated campaigns, and event programs for SaaS and enterprise technology companies. Expertise spanning ABM, paid media, webinars, email nurture, and field events - in environments where speed and data directly impact revenue.
LinkedIn →Scaled webinar and virtual event programs into the #1 converting SQL channel, achieving a 40% attendee-to-meeting rate and establishing demos as a predictable pipeline driver. Designed and executed multi-channel ABM programs targeting enterprise accounts via LinkedIn, email, personalized nurture, and account-specific content to accelerate deal velocity. Owned end-to-end integrated campaign strategy across paid media, webinars, email nurture, and content programs aligned to GTM and product launch priorities.
40% attendee → meeting rate - #1 converting SQL channelOwned full-funnel demand generation programs including ABM, lifecycle, performance marketing, campaigns, and events supporting global GTM priorities. Managed campaign operations, measurement, and insights to inform strategy and improve ROI across channels.
Optimized high-intent acquisition and conversion paths within integrated demand campaigns, improving lead quality and downstream pipeline performance.
Owned end-to-end campaign execution across email, webinars, paid media, events, content syndication, and social for four product lines. Built executive-level reporting dashboards tracking campaign performance, pipeline impact, and conversion metrics to inform quarterly planning.
Designed and executed the company's first user conference end-to-end - from venue and speaker programming to attendee experience and post-event follow-up - establishing a repeatable playbook for future events. Planned and ran a series of regional user conferences managing logistics, content, and sales alignment to drive pipeline and customer engagement. Developed campaign-driven content including ebooks, videos, and sales enablement assets supporting GTM initiatives and sales adoption.
Produced company's inaugural user conferenceCollege of Liberal Arts
Led end-to-end execution honoring Java's 30th anniversary - brand identity, run of show, creative agency coordination, and all promotional campaigns. Positioned Azul at the center of the Java ecosystem.
Developed and launched a virtual certification program including campaign strategy, content promotion, and registration experience as an evergreen demand generation channel.
Planned and executed Modus' inaugural user conference from concept through post-event follow-up, establishing a repeatable annual framework. Grew in attendance and pipeline year over year.
Annual survey and research report reaching 2,000+ Java professionals - integrated campaign driving awareness, demand capture, and content syndication across channels.
Led implementation of Qualified's conversational marketing platform - playbook design, routing logic, and Salesforce integration connecting website intent to live sales conversations in real time.
Re-engagement campaign using 6Sense Conversational Email to revive dormant accounts with personalized, AI-assisted outreach - surfacing intent signals from cold segments.
Open to senior demand generation and marketing manager roles at growth-stage SaaS and enterprise technology companies.
sussatis@gmail.com